Updates, opinions, customer stories, and random musings from the FeedMagnet team.
Social media is rapidly evolving and best practices can be elusive. Marketers who are eager to get started and quickly adapt may be missing an opportunity or preventing their own success. Before you attempt to build a working strategy, you should take care to avoid these classic snags.
by on Dec. 14, 2012
Read moreAs a buzz phrase, "Social Curation" has gotten a lot of attention. For brand marketers, social curation has appeal, but looks a little different than most talked-about consumer and news applications.
by Jason Ford on Dec. 2, 2012
Read moreWe are proud to support MTV's digital outdoor promotion of their "I'm Positive" special, a television premiere on World AIDS day. The screen display in Times Square will be highlighting individuals and organizations discussing the program's stories, as well as general messages of hope to stop the spread of HIV.
by Frank Burns on Dec. 1, 2012
Read moreSocial media marketing was embraced early on by B2C marketers, but B2B marketing has been a little slower to adopt. At first it was concerns of relevance - marketers thinking social media was all just personal conversations and people talking about consumer products. Thankfully, most B2B marketers have now realized that their audience is using social media as well – and many of them have fantastic B2B social marketing programs.
by Jason Ford on Nov. 30, 2012
Read moreWe're big believers in word of mouth marketing which, at its core, is about arming a vocal group of advocates with compelling content to further your brand's mission. This concept is actually at the heart of the FeedMagnet Branded Social Hub product, displaying the most compelling social content all in one place and then enabling advocates to share, re-post, and participate in the conversation.
As sponsors of this year's WOMMA Summit – the leading conference for word of mouth marketers – we put our social hub technology to work to see how this relatively small, but incredibly active audience would use it to engage.
by Jason Ford on Nov. 21, 2012
Read moreFeedMagnet helps businesses harness social media in ways that are both responsible and impact their bottom line.
Learn how curation, republishing, and measurement contribute to the strongest campaigns over time.
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