Curation Destinations: WOMMA Blog Post

We were recently featured on the All Things WOMM Blog, home of the latest thinking from the Word of Mouth Marketing Association.

Check out the post here.

by Frank Burns on Nov. 2, 2012

Social Media Marketing for Entertainers

At FeedMagnet, we want to rock and roll all night and party every day. So we're very excited about the launch of Fan Talk, an innovation in social media services that will enable entertainment marketers to bring fans around the world closer to the artists they love. Read the full press release here.

by Frank Burns on Oct. 25, 2012

Fuelling Britain's Top Auto Show

Any fan of cars, innovation, engineering, or UK telly knows Top Gear. The iconic program also hosts an annual "Live" edition at the NEC center in Birmingham which has become the de facto auto show for the nation, and this October its abundant social media response will be encouraged, amplified, and tracked by FeedMagnet.

by Frank Burns on Oct. 23, 2012

Pinterest vs. Instagram – which is the best platform for marketing?

At FeedMagnet, we have the pleasure of working with some of the best social marketers in the world - across B2B and B2C brands - implementing social marketing campaigns. And while the brands and their social marketing programs vary widely, the social platforms themselves are perhaps even more distinctly different.

Take the two hottest visual social platforms right now: Instagram and Pinterest. Both are about personal expression and sharing with friends, yet they are completely different in the way they accomplish those goals. Instagram is about sharing a snapshot of what's happening in your world right now and Pinterest is about organizing and sharing the things you love.

by Jason Ford on Oct. 23, 2012

Social marketing is about the people

Consumer trust of big companies and brands is on the decline. As it turns out, the biggest adversary of traditional advertising is not ad-skipping tools like the DVR, but rather consumers simply tuning out most of the messages they hear, saying "meh – I don't buy it."

At the same time, social media has changed the dynamics of communication in general. A few lone voices broadcasting to the many – whether it be news, entertainment, or marketing – is no longer the norm.

by Jason Ford on Oct. 17, 2012