Who Screams For Ice Cream?
Who doesn't love ice cream? As it turns out, no-one. We all scream for ice cream, especially when it comes to Vermont's favorite, Ben & Jerry's. Needless to say, when the brand hits the highway for its annual free ice cream road trip, America can't stop screaming.
Ice Cream Trucks
Ben and Jerry's ice cream truck is a socially-driven campaign that tours major markets along the East Coast and West Coast. Each morning the drivers announce their general location, and citizens tweet at them to get a personal visit. The more people from your office (or baseball team, or house party) tweet at the truck, the better your chances of receiving a personal visit and free samples of Ben and Jerry's new Greek frozen yogurt! Everyone wins.
Some ice cream-starved tweeters get extra creative with their lobbying tactics, posting shots of handmade signs, maps, and even video pleas! We hope they all get rewarded with a frozen afternoon treat this summer.
Feeling left out? The trucks are trolling through August, so you too can scream #omgfreebenjerrys. Word is, the West Coast truck paid a visit to Perez Hilton. And if he deserves ice cream, so do you!