Social Influence Beyond The Social Network

Influencer marketing is less about marketing to influencers and more about marketing "through" influencers. As influential fans create and share branded content, you are able to reach their extensive networks of friends and followers.

Better yet, you are able to communicate key brand messages through the medium of trusted social relationships that have already been established. This is why influencer marketing is so exponential in terms of its ROI.

Guest Author - Ekaterina Walter is a Partner and CMO at Branderati. She is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. You can follow her on Twitter: @Ekaterina Blog: www.ekaterinawalter.com

For every influential fan you engage, you are able to more effectively reach hundreds, sometimes thousands of others through their network. But how can we go further?

Influence beyond your own social circle

Imagine walking into a product launch event and seeing a real time display of reviews from key social influencers that all had advanced access. Imagine browsing an in-store iPad filled with reviews of the latest shoe arrivals by top fans - just as you're deciding which shoe to try on next. Imagine visiting a corporate website to learn more about the company and getting the opportunity to explore a social hub of fan-generated content clearly communicating the voice of happy customers.

Context matters

As powerful as it is to see a tweet from my friend about a positive brand experience in Twitter, it can be equally powerful to see that content at other key experience and decision points.

This is the power of Branderati and Feedmagnet. As a leading influencer marketing platform, Branderati directs and rewards influencer-created content shared natively in social media. As the top social content management platform, Feedmagnet is able to bring that social content into other, equally powerful contexts. This includes event signage and retail displays as well as ecommerce platforms and marketing microsites. This one-two combination of influencer marketing and social content management is opening up new possibilities to harness the power of your most top fans. What will you do with us?

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Content Orchestration

Storytelling Through the Medium of Content Marketing

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