Honoring Service and Stoking Sports Rivalry.

USAA

Feedmagnet was proud to power an event screen for the USAA Army-Navy Game Fan Fest, a fan festival based on one of the longest standing and most intense rivalries in college football.

Using our customized event screen, USAA generated buzz for the fan fest during the game by gathering and displaying content from Twitter, Instagram, Facebook, and Pinterest.

Thousands of posts from fans were filtered, aggregated, and displayed on the event screen to encourage fans to express support for their team on social media.

USAA Army-Navy Game Case Study Screenshot