Great B2B Social Media Marketing Campaign Examples

Social media marketing was embraced early on by B2C marketers, but B2B marketing has been a little slower to adopt. At first it was concerns of relevance - marketers thinking social media was all just personal conversations and people talking about consumer products. Thankfully, most B2B marketers have now realized that their audience is using social media as well – and many of them have fantastic B2B social marketing programs.

by Jason Ford on Nov. 30, 2012

Word of Mouth Engagement

We're big believers in word of mouth marketing which, at its core, is about arming a vocal group of advocates with compelling content to further your brand's mission. This concept is actually at the heart of the FeedMagnet Branded Social Hub product, displaying the most compelling social content all in one place and then enabling advocates to share, re-post, and participate in the conversation.

As sponsors of this year's WOMMA Summit – the leading conference for word of mouth marketers – we put our social hub technology to work to see how this relatively small, but incredibly active audience would use it to engage.

by Jason Ford on Nov. 21, 2012

#WOMMASummit Las Vegas. Word.

Next week, social media marketing and word of mouth experts will gather at the Wynn Las Vegas for the 2012 Word of Mouth Marketing Summit. As sponsors, attendees, and suppliers of the event's social hub and screen displays, FeedMagnet is ready to enhance the conversation and have some fun.

by Frank Burns on Nov. 7, 2012

CopperEgg: A Solution for Scale

Behind the scenes at FeedMagnet, there are over 100 hosted servers powering our individual clients. As we grow, managing so many systems would become a plate-spinning exercise beyond our human capacity if not for the software tools we deploy, including CopperEgg.

by Frank Burns on Nov. 6, 2012

Curation Destinations: WOMMA Blog Post

We were recently featured on the All Things WOMM Blog, home of the latest thinking from the Word of Mouth Marketing Association.

Check out the post here.

by Frank Burns on Nov. 2, 2012