Viva Launch Vegas

In January, the Consumer Electronics Show in Las Vegas becomes a temporary fishbowl for marketers, geeks, and consumers promoting and admiring the latest in technological innovation. The "buzz" at this event is deafening as every company deploys PR and promotion strategies in an effort to have the most talked-about product at CES.

With the help of their social media agency Attention, Logitech was able to harness and amplify the customer voice using FeedMagnet to make their product launch a success.

No Shortage of Buzz

For 2011, Logitech unveiled the Revue, their cutting edge Google TV solution that conveniently brings web, subscription, disc, and other sources of content all to one HDTV. As with any great product launch, the Revue speaks for itself; but among a cacophony of excitement like CES, influential advocates and early adopters are just as important as the brand voice itself.

Sweet, Awesome, and Sick

It was immediately clear from a variety of social media channels that Revue customers love to share their excitement about seeing, trying, and purchasing a Logitech Revue.

The Revue Microsite leveraged FeedMagnet to aggregate, curate and moderate social content from featured bloggers, rabid fans, and the Logitech brand itself, during and after CES.

The site offers instant access to customer uses and praise for Revue, along with videos and photos associated with posts. The richness of content and real-time nature of the page encourages repeat visits which will enhance and sustain the excitement around Revue.

Keep the Frenzy Alive

The strongest product launches reach an already excited market amidst a splash of expert and trendsetter endorsements. Marketing, PR, and Product Experience are the instigators of the hype, but the curation and broadcast of that buzz are critical to sustaining it. In 2011, products who leverage social content for marketing will enjoy strong launch buzz - and keep the frenzy alive.