Content Marketing for Authors

Real estate veteran Gary Keller and customer loyalty expert Jackie Huba both used FeedMagnet to create an aggregated social media space for their book releases that propelled sales and an ongoing conversation.

Gary Keller’s The ONE Thing book provides advice for business and for life, and invites an interactive discussion about how focus drives results. Before, during, and after the book’s launch, readers were sharing multi-media social content and reactions to the text that were all displayed on Keller’s social hub, amplifying the buzz about the book. At a launch event for the book, Keller also used FeedMagnet to power huge screens of curated content, driving the conversation to the point of trending on Twitter with two separate hashtags.

The ONE Thing went on to become a #1 Amazon Best Seller and #1 Wall Street Journal Best Seller.

See how The ONE Thing has created a dialogue here.

Jackie Huba's book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics illustrates how the pop singer has built a passionate worldwide fan base and the lessons that companies and brands can use build loyalty in their own customer base. Jackie also used FeedMagnet to stimulate buzz about the book before its release, showcase journalist and reader reactions, and keep the conversation going through a launch party and the book’s media tour.

"Word of mouth online is crucial to book sales. FeedMagnet helped me to aggregate and curate social content about the book brilliantly!" - Jackie Huba, Author of Monster Loyalty

See how Monster Loyalty invites participation here.

For both of these books, the voice of the engaged reader is as important to the sale of more copies as any PR or industry reviews. The breadth, quality, and relevance of the displayed content on these FeedMagnet-powered social hubs illustrates how important branching out can be to the success of becoming a national best seller.

Orchestrating content and stimulating a discussion is critical to the launch of a book these days, but the same can be said of any product or idea that goes to market. Winning brands and authors are using social hubs from FeedMagnet to engage prospects and amplify positive response.

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Content Orchestration

Storytelling Through the Medium of Content Marketing

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