FeedMagnet Turns One!

A year ago, FeedMagnet was just a concept with a lot of potential, but nothing to show for it. We've come a long way since then, and we thought we should mark the moment by bringing everyone up to speed on the whirlwind that has been this past year for us.

FeedMagnet 2.0.

In the early days of FeedMagnet, we intended to sell a light-weight product that was completely self-service. Sign up with a credit card. Set things up yourself.

What we found since then is that the businesses actively looking to display social content tend to be bigger brands with unique needs. And as a result, we've changed the way we do business to better meet those needs.

The biggest changes have been in the product itself. We've added flexibility to enable integration with the most complex of online and display systems and to support the look-and-feel of virtually any custom design.

We've also updated the structure of our business, providing consulting, integration support, and other services to ensure success for our customers. As part of these changes, we've brought Melissa Young on board to focus on client management and business development, adding her 13+ years of agency and consulting experience to the team.

Pilot Brands.

We've been fortunate to have many fantastic customers come on board to help pilot the new FeedMagnet.

Our local favorite, Thundercloud Subs, was one of the first to integrate a FeedMagnet-powered widget on their web site. AutoNation is using FeedMagnet to display social content on screens in their corporate headquarters. Jackson Family Wines has been using FeedMagnet at wine-tastings and other events.

In addition, we've built partnerships with top-tier agencies like Attention and RAPP in the U.S., and Syzygy in Europe. Having come out of the agency world ourselves, we've designed a partnership program that really resonates with agencies, letting them offer the power of FeedMagnet to their customers while creating a new outlet for creative and strategic services.

Social Proof.

People talk about the things they love. Marketing copy and product reviews from peers are great, but unsolicited positive mentions are the best kind of endorsement a brand or product can get. We've started using the phrase "social proof" to display this fantastic marketing content.

What's Next.

We're continuing to bring on new pilot customers every week and we've already been enjoying the feedback and feature requests coming from our new customers. The social media space changes rapidly, and Luke is keeping our product development team extremely agile to adapt to those changes as they occur.

Be looking for new integrations with additional content sources in the coming months, as well as enhanced content embedding features and some cool new tools to allow your customers to interact with the content being displayed.