Tapping Into GE's Global Brain Trust

Innovative global corporations like GE are able to change our world and marketplace based on the strength of their many imaginative and talented employees. Their recently launched GE Experts hub, powered by FeedMagnet, is an inspiring collection of the latest thoughts and accomplishments from the GE team.

GE is a global innovator with deep expertise in so many areas—energy, health, transportation and finance just to name a few. One of the challenges for its web presence is the collation and distribution of content across so many initiatives—especially when much of that content is now being posted to Twitter and other social channels by hundreds of specialized experts working for GE around the globe.

Sum > Parts

Enter GE Experts. The hub reinforces the concept of "Imagination at Work" by gathering and displaying social updates from the people behind the company. Behind the scenes, FeedMagnet is aggregating posts from Twitter, Facebook, and the blogs of GE employees and then curating the content for relevance before displaying on GE.com. The result is a top-level view of an eclectic mix of industry leadership, with the invitation to dig deeper and learn more about the individuals and their areas of expertise.

Collective Personality

In addition to showing customers, consumers, and investors the powerful minds that enable GE's success, Experts adds a human touch to corporate identity. GE uses FeedMagnet to balance work-relevant posts about GE projects with industry-related forwards and retweets, including personal posts about hobbies, family, and everyday life. In an era where social media has made transparency expected and sincerity imperative, large corporations like GE get to leverage their human capital by showcasing the personalities of their experts through social channels.

Relevant Breadth

Keep an eye on GE Experts as it continues to add contributors and functionality. The ultimate vision for the program is to provide a breadth of up-to-date employee and partner content, while giving the GE marketing group the ability to guide the audience through relevant, interactive content. This expansive yet personalized approach to displaying social media is the perfect way for brands to leverage their social capital using FeedMagnet.