Updates, opinions, customer stories, and random musings from the FeedMagnet team.
Content marketing is a big deal. Both B2B and consumer companies are investing heavily in it – and for good reason. More than ever, the general public is exhausted with advertising and traditional marketing. The expectation today is for brands to delight, entertain, educate, and engage to win trust and loyalty from customers.
by Jason Ford on May. 10, 2013
Read moreAs the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion.
by Jason Ford on Feb. 15, 2013
Read moreSocial Content Aggregation is a powerful way to condense social chatter and expose viewers to e-commerce opportunities. Recently, Warner Music Nashville updated its website to include a social content aggregation section for each of its “socially popular” artists, a strategy that will help the company deepen and grow its relationship with fans.
by Frank Burns on Feb. 11, 2013
Read moreWe were recently featured on the All Things WOMM Blog, home of the latest thinking from the Word of Mouth Marketing Association.
by Frank Burns on Jan. 29, 2013
Read moreIn a couple weeks one lucky couple will be getting married on a float in the Rose Parade. It's the Farmers Insurance "Love Float" - doubling as both a dream wedding in front of millions of people and a great way to connect the Farmers brand with important life changes like getting married. And social content marketing is playing a key role in promoting the whole thing.
by Jason Ford on Dec. 17, 2012
Read moreFeedMagnet helps businesses harness social media in ways that are both responsible and impact their bottom line.
Learn how curation, republishing, and measurement contribute to the strongest campaigns over time.
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