Fashion Feeds and Festival Photos

SXSW sponsorships rely on relevance, engagement, and participation to make an impact in a time of infinite stimuli and options. maurices, a national clothing retailer who created a unique pop-up clothing store at SXSW Music 2012, used FeedMagnet to enhance the shopping experience and build buzz about the installation.

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Open for Business

Music, fashion, and fun converged at the maurices pop-up shop in Austin.

maurices customers and fans could view all their checkins, photos, and mentions of maurices mixed with announcements from the brand via a screen in a lounge area of the shop.

Rocking Out

The screen drove engagement and involvement, as visitors realized their social content was being displayed live in the retail environment and on maurices website.

This integrated effort drove over 620 comments and 110 photos in a two day period, and communicated the brand's identity of "fashion authority with a twenty something attitude," by including the audience's voice as part of message.

Contact FeedMagnet if you are interested in learning more about how social displays can add excitement and relevance to retail and festival experiences.