Color of the Year

Tangerine Tango is bold and unforgettable - so is visualizing beauty trends for customers using social content. This spring, Sephora promoted Pantone's color of the year with a splash of FeedMagnet-powered online destinations and pop up retail experiences.

Tangerine Tango

Sephora teamed up with Pantone Universe to launch a bold new line of makeup- Tangerine Tango lipstick, eyeshadow, blush and nail polish. Not only does the color turn heads, Sephora's Facebook presence was enhanced by a content-driven curation tab all about Tangerine Tango looks and ideas.

To bring the color to life in front of customers, pop-up shops complete with FeedMagnet social screens were launched in Manhattan and LA. Visitors were drawn in by the visually stunning retail experience of a Tangerine Tango universe- and guided by beauty examples from Facebook, Twitter, and Instagram.

Source: Racked.com

There's even a video capturing the buzz around the pop up stores and color line. Pay close attention at 0:57 for a glimpse of our social screens.

Sephora's leadership in digital and social marketing is centered in the insight that beauty trends and ideas are presented best by real consumers, and that "word of mouth / testimonial" is now a multi-sensory experience. We think that's hot.