Social Curation for Brands

As a buzz phrase, "Social Curation" has gotten a lot of attention. For brand marketers, social curation has appeal, but looks a little different than most talked-about consumer and news applications.

Let's go with this simple definition:

Social Curation: organizing and maintaining a collection of social content.

For consumers, this takes the form of social sites like Pinterest. For news organizations, it means putting Tweets and Instagram photos in TV broadcasts and alongside articles online.

For brands, this looks like curating the social posts most likely to move the needle in engagement, persuasion, and conversion - then using that curated social feed in marketing programs. This really gets at the heart of marketing in general, applying social curation to marketing goals that have been around for ages:

A Couple Examples

Let's take a look at a couple examples of brands using social curation for marketing:

Top Gear Live Social Hub

The BBC used FeedMagnet to create a social hub for their Top Gear Live TV show. Curated social feeds were displayed in a "second screen" experience for the TV audience that complimented and showed the same content as the live-audience social screens. The result was social brand amplification through social interaction, sharing and re-posting.

› Read more about the campaign

MTV Social Digital Billboard

MTV used FeedMagnet to power a giant digital screen in Times Square promoting their "I'm Positive" TV special premiering on World AIDS day. The screen displayed curated social posts from individuals and organizations discussing the program's stories, as well as general messages of hope to stop the spread of HIV.

› Read more about the campaign

Free Marketing Guide

10 Ways Brands Can Use Social Curation For Marketing

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