Driving Product Trial Through Word of Mouth.

Ben & Jerry's leveraged FeedMagnet's social aggregation platform for their interactive Truck Tour Campaign during Summer 2012.

FeedMagnet designed microsites to curate social content from Ben & Jerry's West Coast and East Coast truck tour. The campaign enabled people to tweet at Ben & Jerry's ice cream trucks to vie for a personal visit and free Greek Frozen Yogurt samples.

FeedMagnet's pages pulled in all the content, including Tweets, Foursquare checkins, and Instagram and Flickr photos of happy fans licking their spoons.