Dow Chemical
Solutionism is the idea that the more we talk together, the more we solve together. For Dow, this means that trends in innovation take the form of a conversation between visionaries, implementors and customers who affect our future.
The Dow Solutionism campaign captures and curates multi-media social content from Dow, subject matter experts, and the public at large. The breadth, quality, and relevance of the displayed content illustrates how important Dow products and people are to solving global issues.
With advertising and PR driving customer and investor traffic to the Solutionism landing site, a broader audience is able to see the brand's perspective and influence on these widely discussed topics.
