Farmers Insurance
Farmer’s Insurance, Culture Shop and RPA chose FeedMagnet to build a unique Facebook tab and microsite with mobile optimization on Farmers.com for their Farmer’s Love Float wedding contest as part of the 2013 Rose Bowl Parade.
The socially integrated web hub pulled in public conversation around the #FarmersLoveFloat hashtag from Instagram, Twitter, Facebook, and YouTube, plus an engaged Farmer’s Facebook community. Users even created content for Twitter and Facebook through a custom sharing feature right on the page. Content was then carefully moderated in FeedMagnet’s back end and the best posts chosen for display.
The sharing and engagement features of this site, as well as the sentimental and personal nature of the Love Float campaign, contributed to its large reach and over 30,000 page views throughout the campaign.
