General Electric
As an innovator with deep expertise in so many areas, GE has hundreds of specialists around the globe, many of whom are generating great content on social sites like Twitter and Tumblr.
GE uses FeedMagnet to add a human touch to corporate identity, showing off all of this content in their Experts Portal. We aggregate content from Twitter, Facebook, and GE employee blogs, and then provide a curation layer to allow the global marketing department to filter and moderate for relevance.
In an era where social media has made transparency expected and sincerity imperative, it is great to see large corporations like GE leveraging their human capital by showcasing the creative and fun sides of their experts.
