Promoting a Product Launch via Early Adopters.

Logitech

Logitech, via their social agency, Attention, chose FeedMagnet to power the hub of a social campaign for the launch of their Google TV product, the Logitech Revue.

The Attention team used FeedMagnet to aggregate and curate social content from featured bloggers, rabid fans, and the Logitech brand itself.

The resulting, glorious stream of social buzz was displayed on screens at the Consumer Electronics Show (CES) and will be available throughout the year on both the desktop and mobile versions of their website.

Logitech Case Study Screenshot