maurices
To associate its brand of retail stores with fashion and music trends, maurices installed a pop up clothing and accessory shop at SXSW Music in 2012 with social screens presented alongside product displays.
maurices used FeedMagnet to curate and personify customers, tastemakers, and music fans showing off their shopping finds and spring fashions. By running live content from Twitter, Instagram, Facebook, and Foursquare right next to the clothing shopping experience, maurices gave customers ideas and suggestions for looks, outfits, and cool events around the festival.
Trends, conversations, aspiration and accessibility are critical to having a hip and alluring fashion retail environment. Social media that mashes up customer and brand messaging with all things cool can be the strongest sales person available.
