Sephora
Sephora worked with FeedMagnet to enhance the exposure and participation in their "Fashion's Night Out" event in September 2011 in New York.
The beauty retailer combined photo, video, and Twitter content in a Facebook tab that was promoted for and during the event, to provide new and existing Sephora fans with unique up-to-date content.
The destination tab supported Sephora's strategy of gaining and retaining Facebook fans with relevant and exciting coverage of Fashion's Night Out.
