Starwood Preferred Guest
Starwood Preferred Guest, the hotel networks' loyalty program, wanted to pair comments and images among their members about living the #SPGLife as part of their US Open experience.
SPG had a sponsored seating area at the US Open itself, where members were encouraged by a live screen to share the excitement from the sporting event on Twitter, Instagram, Facebook and other sources. The content was then replayed on an SPG microsite so that other loyalty members and visitors to online brand properties could engage from outside the event.
