Marketing Luxury Hotels to New Jetsetters.

St. Regis, luxury destination hotel leader, debuted their New Grand Tour travel packages and corporate Instagram account to a new customer base of younger travellers through a visually inspired Instagram contest. To showcase entries, FeedMagnet created a St. Regis branded social site which curated and displayed both St. Regis’ and entrants’ photos using the hashtag #GrandTourista.

Contestants posted photos of what they would carry in Jason Wu’s St. Regis inspired Grand Tourista luxury travel bag. As the creative photo displays poured in, visitors to the site were able to share the page through Twitter, Facebook, Google+, Pinterest, Instagram and Tumblr. The site saw over 1,000 combined shares throughout the duration of the one month contest and more than 700 valid contest entries.

This project was completed as part of a larger partnership with Starwood Hotels & Resorts Worldwide.