Sundance
Sundance Channel harnessed social media before, during, and after the 2011 Film Festival to increase engagement with their website and at the event.
FeedMagnet gathered feeds to showcase official content from Sundance Channel and the Sundance Film Festival, general buzz from the public about the festival, and content from notable filmmakers and others involved in the event.
By mixing official sources with social conversation and thought leadership, Sundance Channel was able to create a destination point for fans both at the Festival and at home.
