Team Radioshack
Capital Sports and Entertainment chose FeedMagnet to aggregate and display social feeds for the Tour of California cycling race.
FeedMagnet created a microsite that pulled in official content from Team Radio Shack, fan buzz, and event related hashtags. The resulting feed was used in a microsite, mobile optimized site, and a screen display for the event.
The event screen was used to showcase official event content, mentions of the event from the fan base, and press coverage from locations on the race route.
