Kendall-Jackson
Wine in the City was a gathering of influential female bloggers that used FeedMagnet to increase engagement and documentation of the event.
Kendall-Jackson invited food, wine, and lifestyle bloggers who were in New York for the BlogHer conference to a pre-event dinner with wine tastings. The attendees were already active in social media, but Kendall-Jackson wanted an engaging way to circulate content in real time and encourage live tweets and commentary.
By displaying event photos, checkins, and text updates in real time, Kendall-Jackson increased mentions of their brand and event on the social identities of industry influencers.
