Women's Health
Women's Health was the key sponsor and organizer of the Run 10 Feed 10 charity 10K in New York City, and implemented FeedMagnet to gather and display social photos and posts at the morning event. The race's proceeds went to help the hungry all around the US, and create awareness of hunger as an issue not just in other countries but here at home.
The screens throughout the event pulled in Twitter, Instagram, Facebook and Foursquare content related to the event's hashtag and location, as well as official handles of the event organizers and sponsors. Signage and materials all encouraged users to share their inspiration to the event-specific hashtag.
The clear call to action and engaging display in multiple locations increased the volume of social posts into the thousands and provided Women's Health and other sponsors with increased reach and relevance.
