The Branded Social Hub Approach

Social media provides opportunities for marketers to:

• Republish appealing content
• Extend and amplify reach
• Measure, learn, and optimize

The latest frontier in social marketing is curating and repurposing social content to tell the most engaging story.

In this paper you can learn how harnessing content, filtering for quality, and optimizing based on interaction data enables campaigns to grow in relevance and reach.

We introduce the concept of a "Branded Social Hub" as the best way to maintain control, retain audiences, and measure success.